91 Successful Entrepreneurs Honoured At The National Convention Of The Direct Selling Association Of Malaysia 30th Anniversary

Petaling Jaya, 7 July 2008

91 Malaysians were honoured with the Outstanding Entrepreneurs Award by the Direct Selling Association of Malaysia (DSAM) here today at the Sunway Pyramid Convention Centre.

In conjunction with the Direct Selling Association of Malaysia’s (DSAM) 30th anniversary, the association recognised its direct sellers’ contribution in building the nation’s economy and promoting the spirit of entrepreneurship.

‘These 91 entrepreneurs are our examples of the association’s code of conduct and our members’ walking advertisements of their success,’ said Paul Yee, President of DSAM.

Yee also said that direct selling is nothing new in Malaysia and that it takes a lot of guts and hard work to achieve what these 91 locals have done.
He further mentioned that the direct selling industry in Malaysia has shown a tremendous growth of 21.2% in 2006 as compared to the previous year 2005. The direct selling industry contributed RM8 billion (in sales) for the year 2006.
‘Looking at the figures, the direct selling industry is very much a vibrant one and DSAM is proud to have helped Malaysia meet its nationalistic aspirations by building a nation of entrepreneurs.’ Yee added.

In view of the industry’s potential, Yee continued by saying that DSAM had strived to create a conducive and ethical operating environment through numerous initiatives aimed at protecting and educating consumers, this included the launching of the DSAM Code of Conduct and the Consumer Education Module which is part of the APEC Consumer Education Protection Initiative programme.
In just three decades, DSAM’s commitment to the long term growth of the direct selling industry has seen Malaysia achieving success as one of the fastest growing markets in South East Asia, ranked as the third direct-selling market in Asia Pacific and the 10th largest direct selling market in the world.

DSAM is the standards bearer of ethical direct selling and is the only direct selling association in Malaysia to be recognized by the World Federation of Direct Selling Associations (WFDSA).

Platinum Sponsors for the convention are Elken Sdn Bhd, Zhulian Marketing (M) Sdn Bhd, Amway (Malaysia) Sdn Bhd and CNI Enterprise (M) Sdn Bhd.
For further enquiries, please contact the DSAM Secretariat at 03-7726 9232 or visit www.dsam.org.my.