CNY CEOs Luncheon (16 Feb 2017)

The first CEOs Luncheon for 2017 was held on 16th February. This event was also to celebrate Chinese New Year. Over 70 CEOs, Company Owners and top management were present plus invited guests from the Ministry of Domestic Trade, Co-operatives and Consumerism, Zulkifli Yaacob, (Head of Direct Selling Unit) and Ridzuan Khamis (Senior Assistant Director, Operations Unit, Enforcement).

The format for this luncheon differs from previous. Instead of having a main speaker, a forum on a prevailing topic, “Direct Selling and the Online e-Commerce Marketplace” was held instead. The panels for this forum consist of Khairuddin Yahya (DSAM Board Member, presenting a Direct Selling perspective), Andre Gan (Managing Partner of Wong & Partners, presenting a legal perspective) and Bernard Lee (Senior Manager, 11Street presenting an Online Commerce perspective). The content of the forum focused on unauthorised sale of our Members’ products and the consequences. On this matter, 11Street has agreed to work with DSAM Members to find a mutually beneficial solution. Slides from the forum can be obtained from the ‘Members Only’ section of the DSAM website.

Proceeding after the forum, was a short presentation by Gold Coast Business Events, Australia, offering their city and attractions as an option for our Members’ next incentive trips.


DSAM’s CEOs Chinese New Year Luncheon


Bernard Lee from 11 Street speaking during the forum. From left is Datuk Tan Chong Guan (DSAM Vice-President and Moderator), Khairuddin Yahya and Andre Gan