AmLife commenced its sleep healthcare business in 2014. The company has pioneered the combination of a bedding equipment with Japan’s state-of-the-art technology to tap and expand the unlimited potential of the sleep healthcare market by providing a brand-new health solution for the daily use of a modern-day community. As an organization that cares for its community, AmLife has launched a nationwide health programme that helps people address the problem of ageing from its root, rendering the body to be more dynamic and rejuvenated. AmLife strives to incorporate the healthcare concept into the daily lives of the Malaysian households by employing a “easy to use” and “ultimate winning” marketing strategy. It has developed a number of popular high-tech products surrounding the “sleep healthcare” concept with a sustainable operation as its fundamental development philosophy, building a competent market surveillance and brand operations team to significantly boost the company’s brand awareness.