Chini Enterprise (M) Sdn Bhd

Chin-I International Enterprise Co. Ltd. is incorporated in 26th November 1989 with its world HQ in Taichung Taiwan. The company’s main business is in manufacturing all sorts of biotech healthcare products, high-tech therapeutic machines and apparatus as well as skincare products with the brand called “Long-Heh”.

With the excellent stewardship of the founder cum CEO Mr. Lee Yen Ping, Chin-I (or better known as Chini) has grown into a very stable company with tremendous business growth. With current pace of teething competition in the market, Chini continues to strive on integrity and with that, it still stands tall after 20 years of history.

As the saying goes, “If the wheat germ is not planted beneath the soil, it is only a germ. If it is sow it in the soil, it will grow and multiply into many wheat germs…” Mr. Lee adheres with this principle in his heart and believes that only good products will be well accepted throughout the world.

In September 1990, he establish the Malaysia branch—CHINI Enterprise (M) Sdn. Bhd. in Kuala Lumpur. Today it expands steady and rapidly while the management continues to pursue its honesty and trustworthiness in its business endeavor.

With rapid growth in Malaysia, the company continues to expand to areas like Brunei, Singapore, Europe, Indonesia, Hong Kong and mainland China where various branches and distribution centers are established. This has opened up its door towards internationalization.

Currently, Chini products are found all over Southeast Asia and Europe and its product distribution has reached throughout Asia, America, Africa, Middle East (more than 60 countries).