Direct Selling Association of Malaysia (DSAM) is deeply committed to fair and ethical direct sales practices in the marketplace. DSAM believes in self-regulation and to inculcate the spirit and practice of ethical direct selling within its member companies. DSAM has adopted a stringent Code of Conduct by which member companies are to adhere to in every aspect of their business.
The DSAM Code of Conduct, endorsed by the Ministry of Domestic Trade and Consumer Affairs, was launched in April 1998 and enhanced on 18 June 2009 by the Minister.
Member companies of DSAM must abide by the Code of Conduct as a condition of continuing membership. Member companies must include a copy of the Code of Conduct into the Starter Kit for their distributors and the Code of Conduct is also made available to the public Free of Charge (FOC).
DSAM hopes that the Code of Conduct would also act a guide for non-member companies to assess their own operations.